WIRELESS RULES: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere
By Frederick Newell and Katherine Newell Lemon, Ph. D.
McGraw Hill (2001)

WIRELESS RULES shows you how to market to customers in the new wireless have-it-now culture--on the customer's terms. It also explains how your business can incorporate wireless technologies into existing operations and strategies, and how wireless can create extraordinary value for your organization and your customers. The first comprehensive guide to the new mobile world, WIRELESS RULES goes beyond traditional frameworks to outline a state-of-the-art approach to wireless.

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