10 Simple Secrets of the World’s Greatest Business Communicators
By Carmine Gallo
Sourcebooks (NYP)

Based on the author’s 15-year career as a Fortune 500 communications coach and Emmy award-winning television journalist, 10 Simple Secrets of the World’s Greatest Business Communicators is the first book to show businesspeople how to achieve their personal and professional goals by mastering the 10 simple secrets used by the world’s greatest business communicators. No other business communications book features such contemporary authorities as Suze Orman, Arnold Schwarzenegger, John Chambers, Steve Jobs and 20+ more. It shows how and why their communications skills are a major reason for their success. As Suze Orman told the author during her interview for the book, "Anyone can know the material. It’s how well you communicate the material that you know that sets you apart."

Most books teach a stilted style of speaking better suited for delivering the State of the Union message than for winning over modern audiences used to six-second sound bites, PowerPoint presentations, and mediagenic personalities. Author Carmine Gallo offers a new approach—techniques and proven tips that show how the world’s greatest contemporary communicators connect with audiences who demand passion, brevity, clarity and simplicity. Readers learn how to develop and deliver their messages with power, passion and persuasion; to effectively promote their service, product, company or cause; to master the techniques of dazzling any audience; and to develop the charisma to win over bosses, managers, clients, customers, or peers. The 50,000 to 55,000-word manuscript will be delivered within six months of contract.

The market includes anyone personally or professionally interested in communicating with more power, passion, and confidence -- from CEOs on CNBC to PTA members trying to rally the school board. Indeed, Carmine’s workshops and seminars are attended by people from all walks of life: Fortune 500 CEOs, executives, managers, salespeople, marketing teams, public relations professionals, scientists, engineers, students, analysts, authors, politicians, instructors, entrepreneurs and more. Because workshop participants frequently request "the trainer’s book," Carmine will contractually commit to purchase 2,500 copies from the first press run at a 60% discount to sell through his seminars and newsletter. In addition, he will match the publisher’s consumer, out-of-pocket promotion budget up to $25,000 and will underwrite seminars, workshops and interviews in 20 major cities. Through his PR firm, he will also arrange media interviews in each city. As a high-level PR consultant, Carmine has a proven track record of generating massive publicity.

Carmine has spent 15 years interviewing thousands of CEOs from the world’s largest companies. Prior to starting Gallo Communications, he worked as a business news anchor and host for several national media outlets including CNN’s Moneyline With Lou Dobbs, CNN’s Business Day, CNN Headline News, Fox, Paul Allen’s TechTV and CNET. In addition to his own company’s workshops, Gallo hosts seminars for Ziff Davis Media—on-line and conference events reaching 130,000 corporate executives a year. He also writes a regular column about business communications for Silicon Valley Biz Ink, a glossy trade publication reaching 75,000 high-level executives in the Bay Area. As a moderator and panelist, he speaks frequently at events such as Comdex, Internet World, Streaming Media, TiE, Internet.Inc Venture Capital Forum and Nextravaganza.

This title is available for purchase from Amazon.com through our Online Bookstore. Click here to purchase. 

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