BRASS TACKS ENTREPRENEUR
Schell, Jim
Henry Holt (September 1993)

Author Jim Schell takes his 20 plus years of entrepreneurial experience and chooses the most fundamental, make-or-break issues that face the entrepreneur. This is an invaluable guide to anybody setting up their own business because Schell does not sugarcoat the rewards, romanticize the work, or minimize the perils involved. This is a hard-headed, realistic account of what one must do to survive on their own in the business world.

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